Now that I'm done writing Hallways in the Night, I'm working on the marketing aspects of the book. So far, the reviews (to me via email) have been positive which is encouraging. Seeing some sales in both e-books and paperback versions. Also investing a small amount of money with 24-7 media's self-serve site to try and get some click throughs on an banner image I have set up. We'll see how that goes. Here is the image I created for the banner ad:
I'm pretty happy with it. I embedded the link to Amazon for any click-throughs. I opted for the cheapest package, 3 bucks for every 1,000 impressions. The upside is the campaign is cheap, the downside is there is no targeting.
If you were going to do a banner ad for a similar book--legal thriller--who would you target? Would you focus on a specific geographical area or interests? This is all trying to figure out on the fly so it should be a good learning experience. I am keeping my fingers crossed.
If you were going to do a banner ad for a similar book--legal thriller--who would you target? Would you focus on a specific geographical area or interests? This is all trying to figure out on the fly so it should be a good learning experience. I am keeping my fingers crossed.
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